17 February 2025

I Was Sceptical About AI Car Websites. Here's What Changed My Mind.

Our Work

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Howards Motor Group

Howards were our very first client in 1994 and over 30 years later we continue to provide a full service - spanning traditional press and radio, direct mail and newsletters, as well as email, search marketing and online events. Howards were also early adopters of AI-powered CaboodleCode websites, embracing a platform that delivers dynamic, tailored content to each visitor while offering full e-commerce functionality.
Brayleys

Brayleys is part of Athenaeum International Holdings, one of the UK’s top 10 dealer groups. We have worked with the Brayleys marketing team for over 16 years, delivering a full service to this highly successful group’s retail, leasing, fleet, business and aftersales teams. We also provide their class-leading, AI-powered website which incorporates revolutionary Build My Deal and Stock Management functionality.
Eden Training Solutions

We have proudly supported Eden Training Solutions on their journey to becoming the UK’s top provider of Early Years Apprenticeships. From bespoke exhibition stand design to strategically crafted direct mail campaigns, our team has delivered creative solutions to amplify Eden’s brand presence. Our collaborative partnership is based on our shared commitment to excellence.
Thurlow Nunn

We have had the pleasure of working with Thurlow Nunn for several years, initially supporting their event requirements and more recently delivering their latest AI-powered website. We’re proud to report that our events continue to set new records in both enquiries and sales, while Thurlow Nunn has seen a significant increase in website conversions.
Energus

Energus is a premier training centre and event space in the North West. We partnered with them to revitalise their brand identity, creating a bold, vibrant new look that reflects their dynamic ethos. Our work extended to designing and developing a stunning new website, ensuring a seamless digital experience for their clients and visitors.
Duckworth Motor Group

A trusted partner of TWC, Duckworth Motor Group benefits from a sleek, high-performing website built on our CaboodleCode2 platform. Alongside our results-driven paid media campaigns, we’ve also developed a bespoke configurator—designed to help customers build their perfect vehicle with ease.
TJ Vickers

We have worked with TJ Vickers for many years, providing a comprehensive range of services to support their marketing and digital needs. Our collaboration encompasses everything from the creation of high-quality artwork for both online and offline platforms to the development and execution of targeted email campaigns and online events. Furthermore, we also manage and maintain their CaboodleCode AI website, which provides a seamless user experience for their customers.
Research Garages

Now on their second CaboodleCode website, Research Garage Group continues to thrive with a fast, flexible platform designed for performance. Paired with our targeted PPC strategy, their digital presence delivers results; driving leads, visibility, and ongoing growth.
Nuclear Graduates

In collaboration with Nuclear Graduates and their sponsors (NDA), The Whole Caboodle has produced high-impact branded materials and point-of-sale solutions to help recruit the next generation of nuclear leaders. Alongside our work with Energus, we also designed and built Nuclear Graduates’ all-new website, delivering a modern, engaging platform for their programme.
North Yorkshire NHS Trust

The North Yorkshire NHS Trust engaged The Whole Caboodle to create a campaign to encourage people to take a simple and quick urine test to check for chlamydia. Aimed at a young audience, the language and tone of voice used was intended to talk directly to them rather than down to them.
Harrogate International Centre

Host of trade fairs, music concerts, comedy shows and conventions, this client is probably one of the main reasons why people come to visit our great town. The Whole Caboodle helped design new sales literature as well as build and design the website.
The Co-operative

We worked on The Co-operative Travel, The Co-operative Sponsorship and The Co-operative Motor Group for over 5 years creating advertising, PR, TV commercial production, Direct Mail, Digital Comms and POS for these divisions.
Vantage Motor Group

Vantage is a leading Toyota dealer group and consistent winners of the manufacturer’s BRIT award for their marketing strategy. We have worked together for over 12 years and we’re proud to be their online event partner. Additionally, the team at Vantage were so impressed with our event prospecting portal that we built their own version for year-round activity.
Pinkstones

Driving Results Through Innovative Digital Solutions A long-standing TWC client, Pinkstones has achieved outstanding success through our renowned Upgrade Event strategy. Now powered by a CaboodleCode2 website, they benefit from cutting-edge functionality that continues to exceed expectations—and transform their business.
Yeomans

TWC and Yeomans have enjoyed a long-standing relationship spanning creative, digital, and media campaigns. Currently, we manage their social media, website content, digital advertising, and full creative output, ensuring a cohesive and compelling brand presence across all channels.
Perrys

We work with Perrys primarily helping them with their event requirements. We have developed a great working relationship and have adopted a collaborate approach which achieves excellent results. As a proactive and innovative agency, it is great to work with a like-minded dealer group such as Perrys who embrace new ideas and are prepared to try something different in order to solve everyday challenges, drive efficiencies and stay ahead.

Current Vacancies at The Whole Caboodle

New Business Professional

We need a rainmaker.

Someone who can make it rain with new business. Someone who can make our office, err very wet!

You will have a record of success and ideally in an automotive and/or digital sales (websites) and you will need to have at least 18 months relevant experience. This is not home based or a “hybrid” role – it is working from our office in Harrogate.

We have loads of cool stuff to sell and a great story to tell potential clients, so you will need to be great at identifying and creating opportunities and slick and confident when presenting. There will be the inevitable telephone work and some days will be better than others but as a self-motivated individual you will have bullet proof drive and self-confidence.

We are expanding our range of services and have a unique offering that we want you to tell potential clients about and close the deals. You will be paid handsomely if you are successful, you can also expect to earn plenty too! You will help shape the overall business development strategy and get involved at every level of the business.

Ideally you will be able to find potential pitch opportunities as they occur by using the internet and networking - and you may need to attend events outside of normal business hours.

A charismatic, good writer and conversationalist, knowledgeable about business, understand digital advertising, website builds, brands and design is the kind of thing we are looking for. Someone who can think creatively about how to open up and develop a dialogue with business contacts.

And importantly you should live locally.

Up for it?

Give us the heads up on you, tell us what you can add to the Caboodle and say hello:

[email protected]

Account Executive

Are you the Organised One in your friendship group?
Does Comic Sans make you physically sick?
Are you good at Countdown - letters and numbers?
How's your banter?
Do you live in the Harrogate area?

Job Description

The role is to assist an Account Director in the day-to-day running of key clients’ marketing activity. You will be the main contact between the clients and the agency; responsible for planning, co-ordinating and administrating their individual marketing campaigns, liaising with various departments and outside companies to ensure that client requirements are met on time and within budget.

Responsibilities

Develop relationship with clients and discuss their advertising needs
Brief the creative, studio, media, digital and search marketing teams or external suppliers where necessary
Present campaign ideas and costs to clients
Handle amendment and approval process efficiently and smoothly
Solve problems and make sure that deadlines are met
Check and report on the campaign’s progress
Keep in contact with clients at all stages of their campaigns
Manage and invoice campaign costs
Undertake administrative tasks promptly and precisely
Keep up to date on clients’ market developments and analyse competitors’ activity
Understand and follow brand guidelines
Write blogs and newsletter stories

Skills

Enthusiastic, energetic and imaginative
Approachable, outgoing and diplomatic
A clear communicator
An upbeat and motivated team player
Highly organised and flexible
A keen eye for detail and design
A creative and accurate copywriter
Good with figures
IT literate
Commercially aware
And not afraid of picking up the phone and speaking to your client

This is a brilliant opportunity to start your marketing career with a fun, supportive and progressive agency in leafy Harrogate. You don't necessarily need a degree - our main requirements are a professioinal manner and good old common sense, a positive attitude and a willingness to learn. You MUST live in the Harrogate or surrounding area.

In return, we offer a competitive salary, company pension, 28 days' holiday (including bank holidays) and time off at Christmas, staff socials, free parking, a central location only 5 minutes walk from the bus and train stations and all the dog cuddles you could want.

Up for it?

Give us the heads up on you, tell us what you can add to the Caboodle and say hello:

[email protected]

Digital Designer

Junior Digital Project Manager

We are looking for a Junior Digital Project Manager to join our team in Harrogate. No previous experience of the role is necessary but the candidate must but intelligent, computer savvy, hardworking and have a passion to learn. A cool head under pressure is also a requirement in this deadline-driven environment. The role will involve managing website development, social media management and providing support to our clients so good interpersonal skills are also very important. Basically we’re looking for an all-rounder who’s happy to get involved in any and all aspects of digital as and when required.

The ideal candidate will:

Be educated to degree level or have some related work experience
Have a good level of computer literacy and have an interest in digital
Be a good communicator and be confident working with others
Be within easy commuting distance of Harrogate

Duties will include:

Managing website design and development
Writing development briefs
Content managing client websites
Providing website support to clients
Taking care technical admin tasks such as domain name management and server monitoring
Website testing to ensure bug-free project delivery and mobile compatibility
Marketing tasks such as email scheduling and writing social updates

Up for it?

Give us the heads up on you, tell us what you can add to the Caboodle and say hello:

[email protected]

Digital Media Planner Buyer

Are you a talented and ambitious Digital Media Planner Buyer ready for the next significant step in your career?

The Whole Caboodle, established in 1994 is a dynamic and forward-thinking agency based in Harrogate, and is seeking a driven and experienced Digital Media Planner Buyer to join our growing team. This is an exceptional opportunity for a mid-weight professional (3-5 years' experience) to take ownership of key client accounts and shape impactful media strategies.

About the Role:

As our Digital Media Planner Buyer, you will be responsible for the planning, execution, and optimisation of multi-channel media campaigns for a diverse range of automotive clients. You'll be at the forefront of leveraging the latest digital platforms to drive tangible results.

Key Responsibilities:

Developing and implementing comprehensive digital media plans across Google Ads, Meta and other paid social media platforms.
Demonstrating a strong understanding and practical application of the latest features and best practices within these platforms.
Integrating digital strategies with traditional media channels, including broadcast (TV/Radio), ambient, and outdoor advertising.
Analysing campaign performance, providing insightful reports, and making data-driven recommendations for optimisation.
Building strong relationships with clients, media owners and suppliers.
Contributing to the strategic growth and development of the media planning and buying function within the agency.
Crucially, you will play a key role in training and mentoring other members of the department, contributing to the overall skill development of the team.

What We're Looking For:

Proven experience (3-5 years) in a Digital Media Planner Buyer role within an agency environment.
Full conversancy and demonstrable expertise across key digital platforms: Google Ads, Meta Business Suite (Facebook, Instagram, etc.), and other relevant paid social media channels (TikTok, LinkedIn).
A solid understanding and appreciation for the role of traditional media (broadcast, ambient, outdoor) within a broader media mix.
Excellent analytical skills and the ability to translate data into actionable insights.
Strong communication, negotiation, and presentation skills.
A proactive, results-oriented attitude with a passion for the evolving media landscape.
Crucially, you must reside within easy commutable distance of our Harrogate office, as this is an office-based role to facilitate team collaboration and training.

What We Offer:

A highly competitive salary package commensurate with experience.
The opportunity to work with a talented and supportive team on exciting accounts.
A vibrant and collaborative office environment in Harrogate.
Ongoing training and development opportunities to enhance your skills.
The chance to make a significant impact on the agency's growth and success.
This is a once-in-a-lifetime opportunity to step up into a leadership role within a thriving agency.

Ready to take the next step in your media career?

If you are a driven and experienced individual looking for a challenging and rewarding opportunity with genuine career progression potential, support the right football team and love dogs (we have a few in the office) we encourage you to apply, you will love working here.

Submit your CV and covering letter outlining your relevant experience and why you are the ideal candidate for this exciting role.

We look forward to hearing from you!

Job Type: Full-time

Pay: Up to £40,000 per year

Benefits:

Company events
Company pension
On-site parking

Schedule:

Monday to Friday 9-5:30

Work Location: In the office

Up for it?

Give us the heads up on you, tell us what you can add to the Caboodle and say hello:

[email protected]

Click the button below to read what they think

Testimonials

"Having worked with The Whole Caboodle for many years, we have always found their products and services to be a great fit for our business. In a fast-paced industry priorities can change very quickly, and The Whole Caboodle work with us to deliver the end result in a speedy manner. We utilise all aspects of their offerings including our website, digital campaigns along with campaign generation and creation. What makes them stand out from others is their desire to deliver quickly whilst being super friendly and approachable. They deliver a modern approach to marketing, keeping the consumer in mind at every stage. We consider them to be an extension of our team!"

Louise Devine | Howards Motor Group
Group Customer Experience and Marketing Director
"We have worked with The Whole Caboodle on many events, and they’ve been absolutely brilliant every time. Their expertise, creativity, and flawless execution have made a huge difference, helping each event be a great success. From planning to delivery, they handle every detail with care and professionalism. They also built our website, which continues to perform really well. Their proactive and reliable approach gives us total peace of mind. The team is always friendly, responsive, and easy to work with, making them a fantastic partner. We’d happily recommend The Whole Caboodle to anyone looking for top-notch support for events, websites, and more. A big thank you to Karl, Rich, Lauren, Talia, and the team – we genuinely appreciate your ongoing support and look forward to more great projects together!"

Dev Valand | Thurlow Nunn
Marketing Manager
"Working with The Whole Caboodle has always been a great experience. They take the time to understand our goals and deliver tailored events that align with our way of working. Their structured approach ensures smooth execution, engaging both our team and customers effectively. A trusted partner and a great support with a clear understanding of our needs."

Claire Canard | Vantage Motor Group
Group Customer Experience and Marketing Director
"We've recently started working with The Whole Caboodle and are very happy with our new website. The features and functionality are helping to drive engagement with our website visitors. Working with Karl, Lottie and the team has been fantastic. They have great ideas and are quick to executive updates. We would recommend them to other motor dealers."

Chrissy Pratt | Duckworth Motor Group
Marketing Manager
We have been working with The Whole Caboodle for 5 years this year and we have always received a great service. No matter what we ask they always have a solution. Thank you for your help and providing us with our website, marketing material and digital marketing. Working with The Whole Caboodle team is the extension of our team that we needed.

Becky Vickers | TJ Vickers
Operations Manager,
Partnering with The Whole Caboodle has been a transformative experience for Research Garage Group. Their AI-powered website solutions, particularly the CaboodleCode 2.0 platform, have significantly enhanced our online presence. The dynamic content delivery, tailored to each visitor, has improved user engagement and improved our understanding of our customers digital journey.

The team's understanding of the automotive industry, combined with their innovative approach to digital marketing, has been invaluable. Their commitment to delivering results is evident in every project they undertake. We highly recommend The Whole Caboodle to any dealership looking to elevate their digital strategy.

Justin Thomas | Research Garage Group
Group Marketing Manager
The Whole Caboodle is a great marketing agency! We work with them on events, and their team is always a pleasure to collaborate with—responsive, quick to resolve any issues, and proactive in their approach. They consistently bring fresh, innovative ideas to the table, helping to solve everyday challenges and drive efficiencies. Their forward-thinking mindset makes them a valuable partner for any business looking to stay ahead

Perrys | Perrys Motor Sales Ltd.
Marketing Manager
The team at The Whole Caboodle are fantastic! We have worked with them since 2015, starting with an online car event, growing to regular events for all of our brands across our dealerships. Nothing is too much trouble. Plus, the events work! That's why we keep coming back for more and will continue to do so.

Darren Bennett | Vospers
Marketing Manager
Weve been working with the Whole Caboodle for over 7 years - very simply they do what they say on the Tin - Great Automotive Marketing that is quick responsive and innovative

Chris Swain | Martins
Franchise Director
"Great communication, great service and fantastic results. The team especially Richard Sutton provided us with such a great event experience. Nothing was too much hassle and even the feedback we provided was taken on board for the next event. Well done to all the team and we look forward to continuing and successful partnership."

Adam Ferjani | Holden Group
Group Marketing Manager