Leaders in AI-Powered
Automotive Solutions

We help you understand your customers and personalise their journey

Car Dealer & Automotive Specialists

The Whole Caboodle, established in 1994, is a leading automotive digital marketing agency based in Harrogate, UK, with over 30 years of experience in the motor industry.  We specialise in creating bespoke, AI-powered websites for car dealerships, integrating advanced technologies like artificial intelligence and machine learning to enhance user experience and drive conversions that lead to improved sales.

In addition to web design, we offer comprehensive automotive marketing services, including digital media, email and SMS, online car events, aftersales platforms, and Motability marketing tools. Our online car events have generated significant returns, with some clients experiencing up to 1046% ROI.

Caboodle Code 2.0

Our Flagship AI Website Platform

We get it, automotive is a competitive business. Which is why you need to introduce AI powered and data driven web technology to your business. Caboodle Code 2.0 has already revolutionised car dealer websites throughout the UK and beyond. By delivering tailored content to each online visitor (based on their browsing history) you will instantly see the improvements in conversion rates.

Our smart website platform can also re-market offers on your site and it has a suite of innovative features that identify your customers' journey to deliver AI inspired interventions, ensuring the right products are offered to the right customer! Designed mobile-first, we prioritise customer engagement to maximise conversions and increase them by at least 20%, according to our customers. Let us show you the future today.

AI Powered Innovations

The Whole Caboodle are at the forefront of AI innovation, developing specialist automotive AI products:

Renowned for automotive excellence and unparalleled customer service we continue to offer outstanding digital solutions to help your business grow.

We are proud to have built up a reputation for innovation and providing unique solutions that work. From automotive SEO services to custom media campaigns, we ensure your marketing delivers stronger performance for your business.

Whether you're a single-site dealership or a large multi-franchise group, our solutions are tailored to meet your specific needs. Stay ahead of the curve and ask us to show you what we can do for you and how we can add real value to your business.

What do our clients say?

We are awesome, that's what.

Click the button below to read what they think

Testimonials
  • "Having worked with The Whole Caboodle for many years, we have always found their products and services to be a great fit for our business. In a fast-paced industry priorities can change very quickly, and The Whole Caboodle work with us to deliver the end result in a speedy manner. We utilise all aspects of their offerings including our website, digital campaigns along with campaign generation and creation. What makes them stand out from others is their desire to deliver quickly whilst being super friendly and approachable. They deliver a modern approach to marketing, keeping the consumer in mind at every stage. We consider them to be an extension of our team!"

    Louise Devine | Howards Motor Group

    Group Customer Experience and Marketing Director
  • "We have worked with The Whole Caboodle on many events, and they’ve been absolutely brilliant every time. Their expertise, creativity, and flawless execution have made a huge difference, helping each event be a great success. From planning to delivery, they handle every detail with care and professionalism. They also built our website, which continues to perform really well. Their proactive and reliable approach gives us total peace of mind. The team is always friendly, responsive, and easy to work with, making them a fantastic partner. We’d happily recommend The Whole Caboodle to anyone looking for top-notch support for events, websites, and more. A big thank you to Karl, Rich, Lauren, Talia, and the team – we genuinely appreciate your ongoing support and look forward to more great projects together!"

    Dev Valand | Thurlow Nunn

    Marketing Manager
  • "Working with The Whole Caboodle has always been a great experience. They take the time to understand our goals and deliver tailored events that align with our way of working. Their structured approach ensures smooth execution, engaging both our team and customers effectively. A trusted partner and a great support with a clear understanding of our needs."

    Claire Canard | Vantage Motor Group

    Group Customer Experience and Marketing Director
  • "We've recently started working with The Whole Caboodle and are very happy with our new website. The features and functionality are helping to drive engagement with our website visitors. Working with Karl, Lottie and the team has been fantastic. They have great ideas and are quick to executive updates. We would recommend them to other motor dealers."

    Chrissy Pratt | Duckworth Motor Group

    Marketing Manager
  • We have been working with The Whole Caboodle for 5 years this year and we have always received a great service. No matter what we ask they always have a solution. Thank you for your help and providing us with our website, marketing material and digital marketing. Working with The Whole Caboodle team is the extension of our team that we needed.

    Becky Vickers | TJ Vickers

    Operations Manager,
  • Partnering with The Whole Caboodle has been a transformative experience for Research Garage Group. Their AI-powered website solutions, particularly the CaboodleCode 2.0 platform, have significantly enhanced our online presence. The dynamic content delivery, tailored to each visitor, has improved user engagement and improved our understanding of our customers digital journey.

    The team's understanding of the automotive industry, combined with their innovative approach to digital marketing, has been invaluable. Their commitment to delivering results is evident in every project they undertake. We highly recommend The Whole Caboodle to any dealership looking to elevate their digital strategy.

    Justin Thomas | Research Garage Group

    Group Marketing Manager
  • The Whole Caboodle is a great marketing agency! We work with them on events, and their team is always a pleasure to collaborate with—responsive, quick to resolve any issues, and proactive in their approach. They consistently bring fresh, innovative ideas to the table, helping to solve everyday challenges and drive efficiencies. Their forward-thinking mindset makes them a valuable partner for any business looking to stay ahead

    Perrys | Perrys Motor Sales Ltd.

    Marketing Manager
  • The team at The Whole Caboodle are fantastic! We have worked with them since 2015, starting with an online car event, growing to regular events for all of our brands across our dealerships. Nothing is too much trouble. Plus, the events work! That's why we keep coming back for more and will continue to do so.

    Darren Bennett | Vospers

    Marketing Manager
  • Weve been working with the Whole Caboodle for over 7 years - very simply they do what they say on the Tin - Great Automotive Marketing that is quick responsive and innovative

    Chris Swain | Martins

    Franchise Director
  • "Great communication, great service and fantastic results. The team especially Richard Sutton provided us with such a great event experience. Nothing was too much hassle and even the feedback we provided was taken on board for the next event. Well done to all the team and we look forward to continuing and successful partnership."

    Adam Ferjani | Holden Group

    Group Marketing Manager

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