Our AI Automotive Website Platform
The motor trade is one of the most competitive retail sectors online. Dealers who rely on basic, template-built automotive websites are losing ground fast.
CaboodleCode is different. It's a machine learning-powered car dealer website platform that learns what your customers want and shows it to them. Every visit. Every time.
What Makes It Different
Dynamic content personalisation
AI-powered vehicle search
Automated remarketing
Lead identification
Mobile-first design
Autotrader Connect partner
Full CMS and reporting
AI Powered Innovations
The Whole Caboodle are at the forefront of AI innovation, developing specialist automotive AI products:
Automotive Websites
AI-powered, mobile-first car dealer websites built on CaboodleCode. Clever AI for car websites that converts.
Online Car Events
First launched in 2013. New car, used car, aftersales and motability events that generate serious returns.
Automotive Marketing
Digital media, email, SMS and campaign management. Proactive, results-focused automotive marketing since 1994.
AI Voice Agents
Inbound and outbound AI voice agents that personalise outreach, handle enquiries, and improve customer service.
MyMotability
MyMotability Your all-in-one Motability solution for renewal and new-to-scheme customers.
Web-based Agents
Voice and text assistants that become your brand's online ambassadors and guide customers to conversion.
What do our clients say about us?
We are proud to have built long-term relationships with some of the most respected dealer groups. Here's what a few of them say.
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Howards Motor Group"Having worked with The Whole Caboodle for many years, we have always found their products and services to be a great fit for our business. In a fast-paced industry priorities can change very quickly, and The Whole Caboodle work with us to deliver the end result in a speedy manner. We utilise all aspects of their offerings including our website, digital campaigns along with campaign generation and creation. What makes them stand out from others is their desire to deliver quickly whilst being super friendly and approachable. They deliver a modern approach to marketing, keeping the consumer in mind at every stage. We consider them to be an extension of our team!"
Louise Devine
Group Customer Experience and Marketing Director -
Thurlow Nunn"We have worked with The Whole Caboodle on many events, and they’ve been absolutely brilliant every time. Their expertise, creativity, and flawless execution have made a huge difference, helping each event be a great success. From planning to delivery, they handle every detail with care and professionalism. They also built our website, which continues to perform really well. Their proactive and reliable approach gives us total peace of mind. The team is always friendly, responsive, and easy to work with, making them a fantastic partner. We’d happily recommend The Whole Caboodle to anyone looking for top-notch support for events, websites, and more. A big thank you to Karl, Rich, Lauren, Talia, and the team – we genuinely appreciate your ongoing support and look forward to more great projects together!"
Dev Valand
Marketing Manager -
Vantage Motor Group"Working with The Whole Caboodle has always been a great experience. They take the time to understand our goals and deliver tailored events that align with our way of working. Their structured approach ensures smooth execution, engaging both our team and customers effectively. A trusted partner and a great support with a clear understanding of our needs."
Claire Canard
Group Customer Experience and Marketing Director -
Duckworth Motor Group"We've recently started working with The Whole Caboodle and are very happy with our new website. The features and functionality are helping to drive engagement with our website visitors. Working with Karl, Lottie and the team has been fantastic. They have great ideas and are quick to executive updates. We would recommend them to other motor dealers."
Chrissy Pratt
Marketing Manager -
TJ VickersWe have been working with The Whole Caboodle for 5 years this year and we have always received a great service. No matter what we ask they always have a solution. Thank you for your help and providing us with our website, marketing material and digital marketing. Working with The Whole Caboodle team is the extension of our team that we needed.
Becky Vickers
Operations Manager, -
Research Garage GroupPartnering with The Whole Caboodle has been a transformative experience for Research Garage Group. Their AI-powered website solutions, particularly the CaboodleCode 2.0 platform, have significantly enhanced our online presence. The dynamic content delivery, tailored to each visitor, has improved user engagement and improved our understanding of our customers digital journey.
The team's understanding of the automotive industry, combined with their innovative approach to digital marketing, has been invaluable. Their commitment to delivering results is evident in every project they undertake. We highly recommend The Whole Caboodle to any dealership looking to elevate their digital strategy.
Justin Thomas
Group Marketing Manager -
Perrys Motor Sales Ltd.The Whole Caboodle is a great marketing agency! We work with them on events, and their team is always a pleasure to collaborate with—responsive, quick to resolve any issues, and proactive in their approach. They consistently bring fresh, innovative ideas to the table, helping to solve everyday challenges and drive efficiencies. Their forward-thinking mindset makes them a valuable partner for any business looking to stay ahead
Perrys
Marketing Manager -
VospersThe team at The Whole Caboodle are fantastic! We have worked with them since 2015, starting with an online car event, growing to regular events for all of our brands across our dealerships. Nothing is too much trouble. Plus, the events work! That's why we keep coming back for more and will continue to do so.
Darren Bennett
Marketing Manager -
MartinsWeve been working with the Whole Caboodle for over 7 years - very simply they do what they say on the Tin - Great Automotive Marketing that is quick responsive and innovative
Chris Swain
Franchise Director -
Holden Group"Great communication, great service and fantastic results. The team provided us with such a great event experience. Nothing was too much hassle and even the feedback we provided was taken on board for the next event. Well done to all the team and we look forward to continuing a successful partnership."
Adam Ferjani
Group Marketing Manager
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