Have you been wondering how to engage your audience and encourage responses?.....then you have come to the right blog!

10 top tips for writing killer emails:

1. Nail the subject line

Keep your subject lines short, specific, and intriguing. No one wants to read really longggg boring subject lines! Avoid generic lines likes "Quick update! and instead use phrases like: 

"Your Input Needed on [Project Name]"

"Exciting Opportunity for [recipient Name]"

A clear subject line increases email open rates because it helps recipients immediately understand the purpose of the email and decide whether it’s relevant to them.

2. Personalise, But Don't Overdo it

Address the recipient by name and reference something specific and relevant to their interests, recent interactions, or preferences, making the message feel more personalised and tailored to them.

Example: "Hi Sarah, I loved your recent article on digital trends." Avoid excessive flattery; keep it professional and authentic.

3. Hook Them in the Opening Line

Start with a relevant question that sparks curiosity, an interesting fact that grabs attention, or a direct value statement that clearly communicates how the email will benefit the recipient, setting the tone for the content to follow.

Example: "Did you know 75% of dealership leads come from outdated forms? Let's change that"

4. Be Clear and Concise

Respect their time. Use short sentences, bullet points, and a clear structure:

Why you're emailing.

What you need.

What's in it for them.

Example: "I'm reaching out to discuss a collaboration opportunity. We can increase your lead conversions by 20%. Are you free for a quick chat this week?"

5. Focus on Them, Not You

Shift the focus from what you want to what they'll gain.

Wrong: "I need you feeback on this product."

Right: "Your insight could shape a solution that benefits dealerships like yours."

6. Use a Strong Call-to-Action (CTA)

Make it easy for them to respond with a clear, actionable request:

"Can we schedule a quick call this Thursday at 2pm?"

"Click here to see how this could work for your team."

Avoid vague CTAs like, "Let me know what you think."

7. Match Their Tone

If it's a formal relationship, make sure to keep it professional.

For casual or friendly contacts, a more conversational tone works better.

8. Create a Sense of Urgency 

Add a subtle time constraint to encourage quicker responses:

"I'd love to get your thoughts before Friday so we can move forward."

"This opportunity is only available for a limited time."

9. Optimise for Mobile

Ensure your email reads well on small screens:

Use short paragraphs and line breaks.

Avoid large blocks of text.

Test how it looks on mobile before sending.

10. End on a Polite, Positive Note

Close with gratitude and an encouraging statement:

"Thank you for taking the time to read this. I look forward to hearing your thoughts."

"I'd love to help you make this happen. Let me know what works for you."

Conclusion

To sum up, crafting an effective email requires a balance of personalisation, clarity, and compelling content. Start with a strong, specific subject line to grab attention and make the purpose clear. Personalise your message thoughtfully, but avoid overdoing it, and ensure your opening line hooks the reader with a relevant question or value statement. Keep your email concise, focusing on the recipient’s needs and benefits, and use a strong, clear call to action. Match the tone to the relationship, create a sense of urgency when appropriate, and optimise for mobile readability. Finally, always end on a polite, positive note to leave a lasting impression.