Most dealers put 90% of their energy into sales. Fair enough – it pays the bills. But don’t forget your aftersales pages. Done well, they keep customers coming back and drive repeat revenue.
Make Booking a Service Easy
Put a big "Book Your Service" button in your main nav. Let customers book online in a couple of steps. Confirm quickly. Send a reminder. Job done.
MOT and Service Reminders
Offer reminders by email or SMS. Make it easy to opt in. Add a quick lookup tool: "When’s my next MOT due?" – plug in reg, done.
Service Plan Visibility
Got a plan that spreads cost over the year? Push it. Explain it in plain English. Show the monthly cost, what’s covered, and the benefits.
Reviews and Trust
Show reviews and service ratings. People want reassurance they’re leaving their car in safe hands. Good aftersales content helps build your overall reputation.
Sell Tyres, Brakes, Air Con Too
Don’t hide the basics. Make it easy to book things like brake checks, air con regas, or tyre replacements. You do it anyway – advertise it properly.
Final Thought
Aftersales might not be glamorous, but it’s where loyalty is built. Make your website work just as hard after the sale as it does before, and you’ll see the benefit every month.
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