CaboodleEvents:
Online Car Sales Events for Dealers

The most cost-effective marketing your dealership will ever commission. New car events, used car events, motability and so much more! All backed up by AI powered lead management and industry leading reporting. The first. Still the best.
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CABOODLEEVENTS

The UK's First & Most Proven
Online Car Dealer Event Platform

As the first company in the UK to launch digital car sales events back in 2013, we've run thousands of successful online car events for individual dealers, multi-franchise motor groups and manufacturers. CaboodleEvents has been much copied but never bettered.

It's not just new car events either. CaboodleEvents covers used cars, aftersales, Motability and completely bespoke campaigns built around your brief. Every event is supported by our industry-leading lead management and reporting portal.

Whatever you need, we are likely to have a solution ready-made and proven to work. Ask us for a demo!

  • Motability

    Cost-effective, always-on Motability marketing that targets renewals as well as delivering valuable conquest enquiries.

  • Vault

    Can your customers crack the code to access exclusive offers inside the vault? This highly engaging event is a favourite of many clients.

  • Flip

    One of our most popular events. Quick to set up and works especially well on mobile. Use it for new cars, ex-demos, pre-reg, target used cars or a combination of them all.

  • Aftersales

    Running over three months and reaching an ROI of 1046%, this event really boosts your aftersales bookings and enquiries.

  • VIP Events

    From Golden Ticket to Black Friday, choose from a wide range of VIP event options adapted to your brand or your manufacturer's requirements.

  • Scratch & Save

    An online scratchcard event everyone loves to play. Scratch off the panels (very satisfying on mobile) and match three symbols to win an extra incentive. Use for new, used or anything in between.

  • Used Car

    Offer customers a preview of your next used sale. The truest of all VIP events, and one that works every time.

  • Vegas Spin to Win

    Add some Vegas glamour to your next CaboodleEvents campaign with the dazzling Spin to Win! A choice of bonus offers can be won on new cars, used cars or physical stock.

  • Parallax Event

    This slick and visually stunning event really converts. Use for new or used vehicles, or a bit of both!

  • New Car Launch

    First impressions count so launch your new model or range with a host of rich media and tech to really engage with customers.

  • Online Incentive Games

    We have a range of fun and interactive online sales incentives to encourage and reward your teams. There’s lots to choose from and all include team and dealership league tables as well as spot prizes.

THE TECHNOLOGY BEHIND CABOODLEEVENTS

AI-Powered Reporting &
Lead Management For Dealers

Every online car event is backed by an industry-leading platform that turns engagement data into actionable sales intelligence.

AI Lead Summaries

AI-powered lead synopsis tools analyse customer behaviour and give your team intelligent, prioritised summaries of the hottest prospects.

AI Agent Integration

Launch AI Agents directly from the CaboodleEvents platform to handle prospecting, appointment setting and appointment confirmation automatically.

Easy Prospecting

See all customer activity at a glance. Identify the most in-market prospects and begin prioritised outreach instantly.

Detailed Reporting

Track every sale, enquiry and engagement stat. See which dealerships got fully behind the event and where processes can be improved.

Sales League Tables

Built-in competitive leagues that encourage prospecting across your teams and reward best practice with visibility and digital incentives.

DMS Integration

Integrated with leading dealer management systems. If we don't already connect with yours, we'll build the integration.

How a CaboodleEvents Online Car Event Works

1

Brief Us

Tell us your campaign goals: new cars, used cars, Motability or aftersales. We'll recommend the best event format.
2

Artwork & Build

Our studio handles all artwork and the event build. You approve, and we turn it around fast.
3

Live & Reporting

Your team is fully trained on the platform and lead management tools before the event goes live.
4

Email & DM

We support with email, SMS and direct mail to maximise customer reach and engagement.
5_1

Live & Reporting

The event goes live. Real-time reporting and AI lead summaries start flowing immediately, so you can track everything.

Common Questions

Online Car Event

FAQs

Everything you need to know about CaboodleEvents before booking your demo.

How quickly can I set an event up?

Can you handle our direct mail too?

Can I brief in a unique event that we want and you design it for us?

Do your events integrate with our DMS and enquiry systems?

What types of car dealer events do you offer?

What ROI can I expect from an online car event?

SEE A CABOODLEEVENTS ONLINE CAR EVENT IN ACTION.

 Book a free, no-obligation demonstration. We'll show you the platform, walk you through the event types that suit your campaign goals, and give you a clear picture of the ROI you can expect

AI Agents for Car Dealerships

Deploy AI web and phone agents that handle enquiries, book appointments, and follow up with customers — 24/7.

AI-Powered Automotive Websites

Websites built specifically for UK car dealers with AI tools baked in from the ground up.

Automotive Marketing

Full-service automotive marketing from a team with 30 years of dealership experience.

  • VAT No: 613 4933 50

    Company No: 2931835

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