A full through the line service.

West Way and The Whole Caboodle have worked together for over 14 years, delivering a full service to this highly successful group’s retail, leasing, fleet, business and aftersales teams as well as their all-singing, all-dancing smart intelligence website.

We also carefully managed West Way’s recent re-brand, helping to launch their customer-centric strategy throughout their business.


Over the past decade, through pandemics, recessions and prime ministers, we have supported West Way during these challenges to see them evolve from a traditional manufacturer-owned dealer to one of the most forward-thinking and innovative retailers in the country.