Sexual Health awareness for NHS
The North Yorkshire NHS Trust engaged The Whole Caboodle to create a campaign to encourage people to take a simple and quick urine test to check for chlamydia.
The target market was predominantly young. To appeal to this market we used traditional media (leaflets) combined with Social Media.
The language and tone of voice used was aimed specifically at the target market and was designed to directly to them rather than down to them.
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