New Corporate ID

“It may be "just a logo" however, for me it's an important step in my journey!” Rayhanneh Mazinani. After an initial Starbucks meeting, Rayhanneh tasked the Whole Caboodle to give her company brand a brand-new look. As part of this, the new logo had to scream professionalism and show a playfulness to the company brand. Ray requested that we include “RAY” within the word “tRAYd” in a subtle way. At its core, Ray’s business is all about relationships and that personal service. With all this in mind, our creative teams put crayon to paper and after a few initial concepts (and a lot more coffee) we had Ray’s logo ready to go! We also created visuals to show what this would look like in different environments.


Business Cards

Traditional rectangle cut business cards were tossed out the window and we gave trayd a funky, crisp, clean new design that (whilst been the same size) were different to the norm. By producing these on an uncoated stock would give these business cards an utterly gorgeous finish. Can you tell we love print?

Company Brochure

Keeping with the uncoated / natural theme of the business cards, we also created a dark yet colourful company profile book to help Ray build her client portfolio.

Company Website

As the shop window for trayd, we wanted to show what a new website could look like. A clean and modern design with a colourful twist that wholly represents Ray and trayd.