New Corporate ID
“It may be "just a logo" however, for me it's an important step in my journey!” Rayhanneh Mazinani. After an initial Starbucks meeting, Rayhanneh tasked the Whole Caboodle to give her company brand a brand-new look. As part of this, the new logo had to scream professionalism and show a playfulness to the company brand. Ray requested that we include “RAY” within the word “tRAYd” in a subtle way. At its core, Ray’s business is all about relationships and that personal service. With all this in mind, our creative teams put crayon to paper and after a few initial concepts (and a lot more coffee) we had Ray’s logo ready to go! We also created visuals to show what this would look like in different environments.
Business Cards
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