Why Car Buyers Take Their Time — And How Our Website Helps Keep Them Engaged

Buying a car isn’t something most people rush into — and a recent study by Motors, featured in Motor Trade News, confirms just that. On average, car buyers are taking around 50 days to make a decision and using four different websites during their search.

That’s a long journey — and a competitive one.

The good news? With the right tools in place, you can stay front of mind throughout that journey. That’s exactly why we’ve built our platform the way we have — not just to display your stock, but to actively support and guide buyers as they browse, compare, and (eventually) commit.

Here’s how we help make that 50-day process easier for them — and more effective for you:

⭐ Favourites

Let’s face it — most buyers don’t find "the one" on their first click. That’s where Favourites come in. When someone sees a car they like, they can save it and come back to it later. It helps them stay organised, and it keeps your listings on their radar — even if they leave the site.

🕒 Recently Viewed

Sometimes, a buyer wants to go back to something they’ve already looked at but can’t remember where they saw it. With Recently Viewed, that’s no problem. It makes jumping back into their search simple — and keeps them exploring your stock instead of starting over somewhere else.

🔁 On-Site Interventions

We’ve added subtle, smart nudges throughout the site to help keep users engaged. Whether it’s a reminder of a car they looked at or a suggestion for something similar, these on-site interventions are designed to gently guide buyers back toward listings they might’ve otherwise forgotten.

📧 Dynamic Emails

People don’t always have time to check back every day — but with dynamic emails, they don’t have to. We send tailored updates based on their activity and preferences, so your cars find them, not the other way around. It’s a great way to drive return visits and keep interest high.

🔔 Price Alerts

Everyone loves a good deal. If a saved vehicle drops in price, Price Alerts instantly let the buyer know. It’s timely, relevant, and often just the push they need to take the next step.

Helping Buyers Buy Smarter — And Helping You Sell Smarter

The research is clear: car buyers are doing their homework. They’re taking their time. That means staying visible and helpful throughout that process is more important than ever.

By building features that support buyers — from their first browse to their final decision — we’re making it easier for them to stick with you rather than drifting to the next site. And when buyers feel supported, they’re more likely to convert.

Curious to see them in action? Check out some of our sites that are already driving results!