Principal Hayley Hotels


A full design service and Award Winning Re-Branding Exercise.

Supporting all areas of the business from conferences, events, food and beverage, golf, spa and leisure across 25 hotels and resorts. Our brief was to support every hotel on an individual basis, whilst managing the brand expectations of Central Marketing. We also handled the creation of all group seasonal campaigns for their entire portfolio.

We rebranded the entire PH estate, re-positioning the brand as less corporate and more desirable. Following the rebrand, Principal Hayley was awarded the coveted ‘Most Improved Brand’ by the UK Meetings Market Survey as well as winning a gold award for Best Integrated Marketing Campaign at the MIMA’s.

© 2016 The Whole Caboodle.