Don't ruin the etchings
Creativity is a talent that you’re born with. You’ve either got it, or you haven’t. Sure you can train your brain, read the mags and keep your mind in tip top creative condition. But basically, you can’t polish a turd.
Being a “creative” in an agency is great fun. Firstly, we don’t have to pay any attention to an exec... everyone knows that one. Next, we’re allowed to be rude, to absolutely anyone in the agency, it’s fun.
In creative we are taught to “say what we like and like what we say!” we learn that at college. We love our work and our ideas and we hate criticism. Unfortunately, we have to endure it every day.
But promise us one thing, don’t scribble on my work the minute you see it. That pen in your briefcase...keep it locked away. Good, now we’ve got that straight send us a brief and we’ll knock your socks off.