The Yorkshire-based personalised greeting card, wrapping paper and party banner brand are looking to increase their online visibility through SEO, Social Media, PPC and Conversion Optimisation. With a key focus on seasonal sales, our task is to increase brand awareness to encourage current Moonpig and Funky Pigeon shoppers to try something new and exciting.
Dom & Geri launched in 2013; a family-run business with a brand aptly named after the owner’s 2 children. Quality is at the core of everything they do, and with a huge range of personalised products available online they are fast becoming a rival of the big dominant greeting card brands.
Our SEO for Dom & Geri will encompass a full Search Marketing package, with user testing and behavioural analysis. For Paid Search, we are going to be targeting wrapping paper and banners primarily, with an additional focus on greeting cards.
For Social Media, there will be lots of planned competitions to encourage customer engagement, plus we’ll be personalising the brand with the use of Dom and Geri caricatures.
We’re really pleased to be working with Dom and Geri and look forward to seeing increased results!