Beverly Hills Formula has been established in the market for over 20 years and is one of the forerunners in whitening toothpaste. After 18 months of extensive research, the brand is once again making a statement by introducing the first ever black toothpaste to the UK.
Our PR department has been working closely with the brand to launch their new, innovative Perfect White Black toothpaste, which uses activated charcoal as its key ingredient, proven to whiten teeth and combat bad breath.
Terenia Taras, from our PR team here at Caboodle commented, “Beverly Hills Formula may be a relatively new client, but since we took on the account in November 2012 it’s been very exciting. We’ve created a television advert and managed to gain substantial coverage in the national press, glossy magazines, as well as the brand being featured on popular beauty blogs and websites.”
“More recently, we submitted Beverly Hills Formula into the MyFaceMyBody beauty awards and were equally delighted as our clients to learn that they have been shortlisted for the prestigious beauty accolade, with the winners being announced very soon.“
“Another fantastic win for us was Beverly Hills Formula being chosen to be featured on the popular Sky TV Celebrity Beauty Secrets programme, which was a great platform for the launch of their new black whitening toothpaste.”
Dr Martin Kinsella, qualified dentist and cosmetic doctor, will be talking teeth and the new Beverly Hills Formula toothpaste, to Antonia Mariconda, host of Sky’s Celebrity Beauty Secrets programme, on 7pm, this Friday and again on 25th September at 8pm. Tune into Fitness TV on Sky channel 282 to hear more about the new Perfect White Black tooth whitening toothpaste and how it’s fast becoming a firm favourite amongst celebrities.
(And if you want to try it for yourself, visit your nearest Superdrug store!)