Yorkshire based agency, The Whole Caboodle, has yet again shown their ability to create a modern, visually pleasing and highly usable website!
This time they have given a new and exciting vision to Howards Motor Group, giving current and prospective clients an easy to use and extremely appealing experience whether looking for a new car, used car or even a service booking!
Dynamic and energising design was key in the development of the site, along with extensive product information and an obvious focus on user experience! Designed to the meet top specifications, the site has been built in such a way as to be compatible with all modern technology and devices with a key focus on successfully incorporating the emergence of the responsive website. In addition to this, TWC has worked tirelessly to produce a site that fully showcases the vast portfolio of products, stock and services that Howards Motor Group have to offer, with richer online content that is easier to navigate.
Energised pages have been implemented across the site to ensure the delivery of an eye-catching interface. To achieve this, TWC has applied subtle animation, 360-degree visual and big ‘splash pages’ across the whole website to achieve an eye-catching and vibrant page structure and an impressively engaging experience! Sean Dyson, the Head of Digital at TWC, outlines their objectives, goals and ongoing achievements, saying: “This latest version of our platform represents a major leap forward in content management for Howards and all our client’s on-going. Striking a balance between flexibility and ease-of-use it puts real control in the hands of businesses without the constant need for development.”
The Content Management System (CMS) has been built from an industry specific user experience, being responsive and easy to use, allowing the clients in question to build dynamic and responsive pages. A visual ‘drag and drop’ page builder offers the option for an infinite number of page structures without additional coding, an innovative and unique approach to CMS function which gives more power and independence to the customer. This makes the CMS as flexible as market leading platforms such as WordPress.
The Whole Caboodle has implemented an innovative, new and fresh approach to their website development. The radically new approach to a user-friendly, functional CMS that allows for extensive and beautifully designed page builds without the need for a developer works hand-in-hand with the energised design. Overall, they have produced a real game changer!
The MD of Howards, Peter Haynes is extremely pleased with this successful partnership and has said, “It is thanks to our Marketing team and our agency that the new site has been delivered on time and on budget. All involved have invested heart and soul into this project and I believe the end result reflects this passion. I am sure the customer experience when engaging with the new site will drive ever higher levels of enquiry for our sales and aftersales services and bring big dividends for our business as a whole.”
With innovative developments like this, TWC are excited to see what comes of their latest project and are looking forward to many more exciting ventures! Take a look at their latest development in action here.