Harrogate’s full service marketing agency, The Whole Caboodle, is celebrating after a brand building programme for its client, Principal Hayley Hotels, helped the group scoop a double win of brand awards.
Agency celebrates one year following merger
Great new viral video for long established client.
Dan Horton joins digital team to strengthen search engine optimisation (SEO) offering.
Principal Hayley based on Hornbeam Park, beat off competition from leading hotel and conference centres nationwide to claim the coveted title of ‘Most Improved Brand', based on the results of an extensive sector survey, conducted by sector research specialist BDRC Continental.
The Whole Caboodle has worked with Principal Hayley for three years, devising and implementing a significant integrated brand building programme incorporating quality brand literature, luxurious brochures, inspirational advertising and creative digital communication and loyalty schemes.
In addition to the BDRC Continental accolade, a further initiative designed and implemented by The Whole Caboodle also scooped a Gold Award for the ‘Best Integrated Marketing Campaign' for its Le Tour de Principal Hayley, a booking incentive designed to raise awareness of Principal Hayley and encourage event bookings within the group.
Principal Hayley's Head of Marketing Elspeth Beattie, was delighted that the work of her team and The Whole Caboodle had been recognised. She said “Brand building has been a key objective of all of the marketing effort over the last 12 months and we are all delighted that this has been recognised. It’s a fantastic achievement and testament to the ongoing relationship we enjoy with The Whole Caboodle. We have re-defined our approach to marketing.”
The Whole Caboodle Account Director, Di Dobson said: "When we first started working with Principal Hayley, its collateral needed to be developed to incorporate creative designs and themes to enable the Group to differentiate itself from its competitors. We needed to devise designs to appeal to guests in the hotels but also to attract potential corporate booking agents, so we had to consider these markets in our recommendations. We have produced outstanding work for which we are fiercely proud and it is the icing on the cake that Principal Hayley has won these coveted awards and received the recognition that the Group very much deserves.”
For further information please contact Diane Dobson at The Whole Caboodle on 01423 523000 or email Sophie@thewholecaboodle.com
The Whole Caboodle is celebrating a phenomenal first year following the merger with pgk advertising last year. The move, designed to create a powerful marketing force in the region, saw two of the region’s most influential advertising personalities, Chris Mackenzie and Karl Rahmani join together in the newly merged agency.
Since merging a year ago, the agency has gone from strength to strength following a raft of new account gains. In addition to the recruitment of Stuart Anderson, one of the UK’s top creative gurus as Creative Director, The Whole Caboodle has appointed additional account managers and strengthened its digital team. Dan Horton was appointed as Search Engine Optimisation (SEO) Executive whilst Nigel Widdowson and Alison Straker joined the agency as Account Managers.
Following the merger, brewer Daniel Thwaites charged The Whole Caboodle with devising and implementing a walking competition for its Thwaites Wainwrights beer brand, including a comprehensive cross marketing campaign to encourage people to get walking throughout the UK. Leading Wakefield sportswear manufacturer, PROSTAR also signed the company to help consolidate its position in the football sector and spearhead its launch into the rugby and cricket sector with advertising, exhibition activity, direct mail and e-media in addition to brochures and promotional material. Also the county's largest Nissan dealer group West Way appointed TWC to handle its offline and online marketing.
The UK’s leading debt management company Debt Advisory Line appointed The Whole Caboodle to undertake a PR programme to raise its profile in the national and regional media. In addition, The Whole Caboodle was also delighted to be appointed to undertake event branding and marketing literature for Jane Tomlinson's Leeds 10K Run For All, a series of charity fund raising events and also marketing support collateral for York Racecourse.
Commenting, Chris Mackenzie explained: “We are delighted that the merger has been a very successful one for both companies. Our client gains have contributed greatly to this success and it is a fantastic achievement that we have continued to grow as a result.”
The Whole Caboodle has developed a pioneering advertising film for YouTube and Cinema release as part of its marketing activity for client, Perrys Motor Group, one of the UK’s top motor dealerships.
The Whole Caboodle’s creative team brings together some of the most well known names from the video and music industry in addition to eight professional dwarf dancers to create an impactful video guaranteed t o generate brand awareness and buzz. The production includes Ben Goffe, son of the famous Rusty Goffe, of Willy Wonka Chocolate Factory fame and popular stand up Red Dwarf comedian, Norman Lovett as the Voice Over. The eight selected dwarf dancers were choreographed by Andrew Panton, also famous for his work with Britney Spears and N-Sync. The routine was performed to the sounds of ‘Silicone Soul' by Right On, who are now re-mixing the latest album from Gorillaz.
The team has entitled the production ‘Little Extras’ chosen to relate both to the use of dwarfs in the video and to one of Perrys key brand messages.
Stuart Anderson, Creative Director at The Whole Caboodle wrote the spot and said: “The film took two months to plan and was shot through the night in June by Stuart Elliott through MTP in Glasgow. We wanted to create something different that was capable of standing out from a very competitive advertising and digital market. Hopefully it will be picked up and go viral. It was a lot of fun to do and good way of getting across the key message about Perrys.”
The film is 90 seconds long and was shot at Perrys on Barugh Green in Barnsley. It is running online and in national cinemas.
TWC, The Harrogate-based full service marketing agency already provides a successful digital service and has designed and built websites for blue chip clients including Ideal Standard, Bramham Park, The Co-operative Group and many others. Dan joins the team with a wealth of experience and has built himself an enviable reputation within the SEO industry. This knowledge and expertise will serve to complement the team’s existing skills and ensure that the agency’s clients enjoy maximum web rankings.
Chris Mackenzie, The Whole Caboodle’s joint managing partner commented: “Dan’s appointment is an absolutely pivotal one. He has vast experience in a range of industries from the casino sector to the travel trade and his extensive technical and analytical background will prove invaluable for large online cross marketing campaigns. It is no longer enough to simply have a web presence, businesses need to ensure maximum visibility and awareness of the site as well as maximising visitor traffic in the face of tough competition.”
Enthusiastic about his new role, Dan said: “I am very much looking forward to utilizing my skills within a total marketing environment where my digital work will benefit cross marketing campaigns, whilst bringing a new dimension to the work undertaken for new and existing clients.”
When he’s not working, Dan, who lives in Ripon, can be found indulging his passion for the arts, creative photography, writing and travel.